Friday, 8 August 2014

Chetan Bhagat’s Half Girlfriend creating a new BUZzzzzz…… in social media

Chetan Bhagat, a renowned Indian author unveiled his new book titled “Half Girlfriend” by tweeting in Twitter. 

Since his announcement #HalfGirlfriend become a new trend in twitter. I am not going to describe the sordid details of their sarcastic tweets. We all know not to judge the book based on the cover. Since I am not a half baked person (No pun intended) I prefer not to comment on the book title without even reading the book. 

Within a few hours of his announcement he tweet that his site has been crashed and posted “Half Girlfriend” teaser video excerpt 
“Once upon a time, there was a Bihari boy called Madhav. He fell in love with a girl called Riya. Madhav didn’t speak English well. Riya did. Madhav wanted a relationship. Riya didn’t. Riya just wanted friendship. Madhav didn’t Riya suggested a compromise. She agreed to be his half-girlfriend”. 

I believe the author affiliation with the film fraternity affected him to follow their footsteps by creating an extensive promotional strategy for his new book. First, controversial book title (coin a new word) make us inquisitive to know the meaning of it. Second, announcing in social media which obviously creating a publicity trend.  

The author is famous for his notorious tweeting well who will forget his tweeting about rupee inflation (“the rupee is asking, is there no punishment for my rapists “) and the outrageous reaction from tweeter’s forced him to delete that tweet. It seems Chetan Bhagat is basking the buzz in the social media about his book title “Half Girlfriend”. His recent tweet proves it. 

We all know at the end of the day everyone is going to read the book and Chetan Bhagat going to reap all the benefits.
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